Project Description

Spiritual Yoga Girl

Bernie is a fabulous lady who is passionate about yoga and wanted a logo that mirrored this. She loved pastel colours as it reminded her that yoga is the space where she can feel calm and at peace. The logo designs I came up with had to incorporate a sense of tranquility and expansion of energy, a ‘journey of the self’ as Bernie put it. It also needed a sense of female empowerment as she used yoga at a difficult time in her life and wanted to share her practice with others to help them feel renewed. The chosen logo managed to encompass all of her ideas.

Spiritual Yoga Girl

Bernie is a fabulous lady who is passionate about yoga and wanted a logo that mirrored this. She loved pastel colours as it reminded her that yoga is the space where she can feel calm and at peace. The logo designs I came up with had to incorporate a sense of tranquility and expansion of energy, a ‘journey of the self’ as Bernie put it. It also needed a sense of female empowerment as she used yoga at a difficult time in her life and wanted to share her practice with others to help them feel renewed. The chosen logo managed to encompass all of her ideas.